Effects of post sentiment measures over time
engagement index: sum of likes, comments, shares
engagement index normalized within organizations
normalized engagment aggregated per month (mean)
positive relationship between engagment and sentiment?
engagement index, dependent variable
e_index_mean: per post e_index average per month (“raw engagement scores”)
e_index_mean_norm: normalized per organization values of e_index_mean (1. above)
e_index_norm_mean: per post e_index normalized per organization average per month
e_index_rel_mean: per post e_index relative to follower count average per month
linear mixed effects model, random factors org type and time
structural equation modelling, latent growth analysis
poisson regression, measure distributions
linear mixed effects model, random factors org type and time
structural equation modelling, latent growth analysis
poisson regression, measure distributions
Strategic Communication
Cognitive Science